The milestones below are the dated, verifiable ones. Anything reported outside this record should be confirmed with the Media Relations desk before publication.
The company begins as an Indian Digital Payments and Mobile Commerce operation, built around consolidating fragmented everyday payment requirements into one secure, low-latency application.
Registered with the Ministry of Corporate Affairs as ANPAY VENTURES PRIVATE LIMITED under CIN U63990WB2024PTC272006, with its registered headquarters at Kumarganj, Dakshin Dinajpur, West Bengal.
Mobile Recharge, Bharat Connect (BBPS) bill payments, travel bookings, gift cards, FASTag recharge, insurance payments, merchant and API solutions, and the native Anpay Coin Rewards loyalty ecosystem.
The same infrastructure extends to retail merchants and enterprise partners through API integration and White Label deployment, carrying recharge, utility settlement, travel booking and merchant collection into semi-urban and rural retail networks.
The official newsroom charter, corporate fact record, brand asset usage policy and media engagement framework are consolidated into a single structured reference, maintained under the Companies Act, 2013 and the Information Technology Act, 2000.
This newsroom exists so that every external representation of Anpay is accurate, current and sourced from an authoritative record. It consolidates the corporate fact sheet, press release categories, downloadable media kit, brand identity guidelines, founder profile, interview request channels and media contact directory into one structured reference.
The company's mandate is to consolidate fragmented everyday payment requirements into one secure, low-latency application, extending the same infrastructure to retail merchants and enterprise partners. That operating philosophy is expressed in the brand commitment the company carries: “Every Payment is a Reward.”
This document constitutes the official newsroom charter, corporate fact record, brand asset usage policy and media engagement framework of ANPAY VENTURES PRIVATE LIMITED. All statements, corporate identifiers and statutory particulars published herein are maintained in accordance with the Companies Act, 2013, the Information Technology Act, 2000, applicable guidelines of the Reserve Bank of India (RBI) governing digital payment communications, and the regulatory mandates of the Ministry of Corporate Affairs, Government of India. Only information issued through the verified corporate domain @anpay.in may be attributed to the company.
Journalists and editorial teams are requested to source all factual references from the record below, which constitutes the authoritative version of the company's corporate particulars.
Anpay's corporate communications are organised into these categories, so media professionals can filter announcements relevant to their coverage area.
Introduction of new service modules, application versions and consumer-facing payment categories.
Announcements covering promotional offers, Anpay Coin reward programmes and seasonal campaign terms.
Platform enhancements, user experience upgrades, security improvements and workflow additions.
Release of new integration endpoints, developer documentation and technical partner capabilities.
Retail network expansion, onboarding drives, distribution initiatives and merchant benefit schemes.
Organisational growth markers, volume achievements, regulatory registrations and strategic developments.
Official announcements, product launches, partnership disclosures and company updates will be published in this section as and when released. All future announcements will carry a dated issue reference and will be distributed exclusively through the verified corporate domain and the media relations desk.
The kit contains every approved asset required for accurate visual representation of the company. Only files distributed through this kit may be used in published material.
Primary, monochrome and reversed logo variants in scalable and raster formats.
Approved application icon artwork in the required resolutions.
Official colour palette with exact hexadecimal values.
Approved typefaces, weights and hierarchy rules for brand-consistent presentation.
Corporate overview document for editorial background reference.
Approved high-resolution photograph of the Founder & Director.
Current application interface captures across service modules.
Written conditions governing permissible reproduction of Anpay assets.
These values constitute the official Anpay brand palette. Reproduction in any published material must adhere to these exact values.
The logo must not be:
Strategic direction, product philosophy, technology roadmap, partnership development and governance framework.
"Reliable digital payment access should not stop at the city limits."
Vaskar Das leads Anpay's vision of building a secure, customer-focused digital payments platform for India. As Founder and Director of ANPAY VENTURES PRIVATE LIMITED, he is responsible for the company's overall strategic direction, product philosophy, technology roadmap, partnership development and governance framework.
His stated priority for the organisation is to make reliable digital payment access available beyond metropolitan centres — extending recharge, utility settlement, travel booking and merchant collection capability into semi-urban and rural retail networks, while maintaining uncompromising standards of transaction security and customer trust.
Attribution note. Media requests for executive commentary, quotes or attributed statements must be routed through the Media Relations desk at manager@anpay.in.
Comprehensive corporate background document.
Verified statutory and operational particulars, as recorded in the fact sheet above.
Complete set of approved logo files in all supported formats.
Application screenshots and service module visuals.
Colour, typography and usage rule documentation.
Standardised formats used for official company announcements.
Future company achievements, industry recognitions, certifications and accolades will be published in this section as they are conferred. Any award or recognition attributed to Anpay in external reporting should be verified against this section, or confirmed directly with the Media Relations desk before publication.
Anpay welcomes structured engagement with the press across the following formats.
Conversations with the Founder and leadership on company strategy, growth and product direction.
Guided walkthroughs of the Anpay application, payment flows and merchant tools.
Briefings on partnership programmes, API capability, White Label deployment and merchant network expansion.
Perspective on digital payments, BBPS adoption, fintech inclusion and evolving consumer payment behaviour in India.
Media professionals are requested to submit interview enquiries to the Media Relations mailbox at manager@anpay.in, including:
Operational availability window: all seven days of the week, 11:00 AM to 11:00 PM IST.
