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Where every payment is a reward.

Payments that give something back , built in India.

Anpay Ventures Private Limited builds one app for the payments people actually make — a recharge, an electricity bill, a bus ticket home, a gift card. Every one of them earns something back.

What we do
2021
First recharge routed
2024
Incorporated in West Bengal
5
Service categories in one app
6+
Gateways and clearing networks
3
Security and quality certifications
12h
Support, every day of the week
Our story

From one recharge counter to a payments company

It began with a small, specific irritation: recharges in local shops took too long and failed too often. Fixing that properly turned into everything below.

2021

The first transaction goes through

We built the routing core that sends a recharge to the right operator and answers back fast. Mobile top-ups went live first, through retail counters across the district.

2024

Anpay becomes a company

Registered with the Ministry of Corporate Affairs as Anpay Ventures Private Limited — the structure needed to hold customer money responsibly, sign directly with billers, and be answerable for it.

2025

DTH, utilities and Anpay Coins

Satellite television and utility billers joined the platform, and Anpay Coins arrived — the reward that turns an ordinary bill payment into something you get a little back from.

2026

One app for the whole month

The Bharat Connect hub went live, and with it flights, hotels, intercity buses, credit card bills and gift cards. Enterprise partners began building on our API.

What we are here for

Two sentences we hold ourselves to

M

Our mission

To make digital payments open to everyone, safe by default, and worth something back — through technology that clears fast, security that holds, and a support desk that actually answers.

V

Our vision

To be the digital commerce platform India trusts by habit — known for being reliable when it matters, simple enough for anyone, and squarely on the customer's side.

What we do

Five things, one app, one Coin balance

Everything a household pays for in a month, in one place — so you are not chasing five apps and five passwords on the last day of the billing cycle.

Mobile and DTH

Instant prepaid and postpaid top-ups nationwide, data packs, and DTH balance updates that land while you are still on the screen.

  • Jio
  • Airtel
  • Vi
  • BSNL
  • Tata Play

Bills on Bharat Connect

Electricity boards, municipal water, broadband and landline, and LPG bookings — cleared through the national Bharat Connect network.

  • Electricity
  • Water
  • Broadband
  • LPG

Cards, FASTag and insurance

Credit card bills across banks, FASTag top-ups that clear before the toll gate, and life and general insurance premiums.

  • Credit cards
  • FASTag
  • Insurance

Travel

Live seat maps and fares for domestic and international flights, hotel inventory you can check out of in a minute, and intercity buses.

  • Flights
  • Hotels
  • Buses

Gift cards and Anpay Coins

Brand vouchers issued in real time, corporate gifting at volume, and coins credited automatically on payments you were making anyway.

  • Brand vouchers
  • Corporate gifting
  • Anpay Coins

API for businesses

The same rails, in your product. Recharge, bill payment and travel processing under your own brand, with settlement and reporting.

  • Direct API
  • White label
  • Merchant network
Security and compliance

Money moves. It should never be the risky part.

Certifications are the floor, not the achievement. What matters day to day is what runs behind every transaction.

ISO 27001Information security
ISO 9001Quality management
PCI DSSCard data handling
Cleared through partners you already know
Bharat ConnectMobiKwikPayU CashfreeZAAKPAYPaytm
  • 256-bit encryption, end to end

    Your details are encrypted in transit and at rest. Card data is tokenised, so we never hold the number itself.

  • Fraud monitoring as it happens

    Velocity checks and pattern rules run on every transaction, not overnight in a batch. Anything unusual is held before it settles.

  • More than one road to every biller

    When a gateway slows down, the next one takes the transaction. Failover is automatic, so a partner's bad afternoon is not yours.

  • An audit trail with a name on it

    Every admin action is logged against a person and a time. When something needs explaining, there is a record to explain it with.

Leadership

The person answerable for it

VD
Vaskar Das
Founder & Director

Sets the product direction and the technical standard, and signs off on how customer money is handled.

"A payment app earns trust in the ten seconds after something goes wrong. That is the part we build for."

Anpay started because recharges in local shops were slow and unreliable, and that seemed fixable. Building the fix properly meant learning what it actually takes to move other people's money: direct biller connections, a second route for when the first one fails, and a support desk that picks up.

The company was incorporated in 2024 to be able to do that answerably — under the Companies Act, with the compliance and the accountability that comes with it.

TrustIntegritySecurity firstTransparencyKeep improving
Where we are

Registered in West Bengal, working across India

A small team, organised around the things that break: routing, settlement, and the people who need an answer today.

Registered office

Legal nameAnpay Ventures Private Limited
CINU63990WB2024PTC272006
GSTIN19ABBCA0218R1ZH
Address1st Floor, Narayanpur, Kumarganj, Balurghat, Dakshin Dinajpur, India
Helpline011 6929 0388
Hours11:00 AM to 11:00 PM IST, all seven days

The desks behind the app

EngineeringRouting, settlement and the API partners build on.
Customer supportTwelve hours a day, seven days, on phone and WhatsApp.
Risk and complianceFraud rules, KYC, and keeping the certifications real.
PartnershipsBillers, gateways, and the businesses running on our rails.
Why Anpay

Six reasons people stay

01

It clears in seconds

Transactions confirm in under a second on a normal connection, and you see the result rather than a spinner.

02

Every payment earns

Anpay Coins credit on payments you were making anyway — the bill does not cost more, it just gives something back.

03

One app, one balance

Recharge, bills, travel and gift cards share a Coin balance and a history, so the month is in one place.

04

A second route, always

Multiple gateways sit behind every service. If one is having a bad day, your payment takes another road.

05

Someone actually answers

Phone and WhatsApp, 11 in the morning to 11 at night, every day — including the days when it matters most.

06

Built to be built on

The same rails are available as an API, white label or a merchant network, with settlement and reporting included.

Start with one bill and see

Pay something you were going to pay anyway. If it clears fast and the coins land, you will know everything above is true.

Talk to us Partner with us

Support 011 6929 0388 · WhatsApp +91 94341 16115 · 11:00 AM to 11:00 PM IST, every day